India has seen a surge in the development and growth of augmented reality (AR) and virtual reality (VR) startups in recent years. AR/VR startups in India are leveraging these immersive technologies to create innovative solutions across various industries, including gaming, entertainment, education, healthcare, real estate, retail, and more.

AR involves overlaying digital information onto the real world, enhancing the user’s perception and interaction with their environment. VR, on the other hand, creates a completely simulated environment, immersing users in a virtual world through the use of headsets and controllers. Both technologies have the potential to revolutionize how we experience and interact with digital content.

India’s AR/VR startups are actively developing cutting-edge applications and solutions. They are focusing on areas such as industrial training, marketing and advertising, simulation and visualization, virtual tours, experiential learning, gaming, and healthcare diagnostics. These startups are pushing the boundaries of technology and creating immersive experiences that have the potential to transform various sectors.

Many AR/VR startups in India are also exploring the intersection of AR/VR with other emerging technologies such as artificial intelligence (AI), machine learning (ML), Internet of Things (IoT), and blockchain to enhance the capabilities and functionalities of their solutions.

The AR/VR startup ecosystem in India is supported by a growing number of incubators, accelerators, and innovation hubs that provide funding, mentorship, and resources to help these startups thrive. Additionally, the Indian government has shown support for the AR/VR sector through initiatives and programs aimed at fostering innovation and entrepreneurship.

“Revolutionizing Industries: Top 10 Leading AR/VR Startups in India Unleashing Immersive Experiences”

Absentia VR

Founder: Shubham Mishra, Harikrishnan K, Vrushali Prasade

CEO: Shubham Mishra

Year: 2015

Services: AR/VR gaming and technology solutions

Impact: Creating immersive gaming experiences and advancing technology in the AR/VR space

Scope: Global

Targeted Audience: Gaming enthusiasts, technology enthusiasts

Founder: Sravanth Aluru, Rahul Kallankandy

CEO: Sravanth Aluru

Year: 2017

Services: Full-body virtual try-on and augmented reality solutions

Impact: Revolutionizing virtual shopping experiences and enabling personalized avatars

Scope: Global

Targeted Audience: E-commerce companies, fashion brands


Founder: Omar Tayeb, Ambarish Mitra

CEO: Ambarish Mitra

Year: 2011

Services: Augmented reality and computer vision platform

Impact: Enabling interactive AR experiences and object recognition capabilities

Scope: Global

Targeted Audience: Brands, advertisers, developers

FluxGen Technologies

Founder: Anup Tapadia

CEO: Anup Tapadia

Year: 2015

Services: AR/VR solutions for industrial training and simulation

Impact: Enhancing training effectiveness, improving safety protocols, and reducing operational costs

Scope: Global

Targeted Audience: Industrial sectors, manufacturing companies


Founder: Nikhil Saraf

CEO: Nikhil Saraf

Year: 2016

Services: Eye-tracking based AR/VR solutions

Impact: Enabling natural interactions, gaze-based analytics, and user insights

Scope: Global

Targeted Audience: AR/VR developers, researchers, user experience designers


Founder: Jibin Jose

CEO: Jibin Jose

Year: 2017

Services: AR/VR gaming platform

Impact: Providing immersive gaming experiences and interactive gameplay

Scope: Nationwide

Targeted Audience: Gaming enthusiasts, game developers


Founder: Harsha Kikkeri, Srinivas VR

CEO: Harsha Kikkeri

Year: 2017

Services: Full-body motion capture suit for VR applications

Impact: Enabling realistic and precise body tracking in virtual environments

Scope: Global

Targeted Audience: VR content creators, researchers, training simulations

Founder: Anand Prakash, Ravi Ranjan

CEO: Anand Prakash

Year: 2016

Services: AR-powered visual search and recognition solutions

Impact: Simplifying product discovery, enhancing visual experiences, and driving e-commerce sales

Scope: Global

Targeted Audience: E-commerce businesses, retail companies


Founder: Daniel H. Haga, Hiroshi Sasaki, Yosuke Kikuchi

CEO: Daniel H. Haga

Year: 2015

Services: VR content creation and distribution platform

Impact: Empowering businesses to create and distribute VR experiences without coding

Scope: Global

Targeted Audience: Businesses, marketers, content creators

Klip VR

Founder: Aditya Chalasani, Rahul M

CEO: Aditya Chalasani

Year: 2017

Services: VR solutions for architectural visualization and real estate

Impact: Transforming architectural design, enabling immersive property walkthroughs

Scope: Nationwide

Targeted Audience: Architects, real estate developers, property buyers

Overall, AR/VR startups in India are playing a significant role in shaping the future of immersive technologies. They are bringing forth innovative solutions that have the potential to transform industries, enhance user experiences, and create new avenues for engagement and interaction in the digital realm.