Licious is an innovative startup that is disrupting the meat and seafood industry with its groundbreaking solutions and commitment to quality. Founded in 2015, Licious is on a mission to revolutionize the way consumers experience fresh and hygienic meat and seafood. By leveraging technology, stringent quality standards, and a customer-centric approach, Licious is transforming the industry and redefining the concept of freshness.


Company NameLicious
HeadquartersBengaluru, Karnataka, India
FoundersAbhay Hanjura, Vivek Gupta
IndustryFood and Beverage
Products/ServicesFresh meat, seafood, ready-to-cook, ready-to-eat
Unique ValueFarm-to-fork approach, stringent quality standards, convenient online platform
Target MarketUrban consumers seeking high-quality meat and seafood
Notable AchievementsRapid expansion, loyal customer base
FundingSecured substantial funding from prominent
investors including 3one4 Capital, Bertelsmann India Investments, and others

Mission and Vision:

Licious’ mission is to provide consumers with safe, hygienic, and high-quality meat and seafood products. The company envisions a future where every individual can trust the food they consume and have access to premium quality products.

Key Products and Services:

Licious offers a range of key products and services designed to cater to the needs of meat and seafood consumers:

  1. Fresh Meat: Licious provides a wide variety of fresh meat, including chicken, mutton, and pork. The meat is sourced from trusted farms and undergoes rigorous quality checks to ensure freshness and safety.
  2. Seafood: Licious offers a selection of fresh seafood, including fish, prawns, and crabs. The seafood is sourced from sustainable and responsible fisheries, maintaining high quality and freshness standards.
  3. Ready-to-Cook and Ready-to-Eat: Licious also provides ready-to-cook and ready-to-eat options, such as marinated meats and pre-cooked meals, making it convenient for customers to enjoy delicious and hassle-free meals.

Unique Value Proposition:

Licious’ unique value proposition lies in its commitment to quality, freshness, and convenience:

  1. Farm-to-Fork Approach: Licious ensures a direct sourcing process, maintaining complete control over the supply chain, from procurement to delivery. This ensures transparency, quality, and freshness throughout the entire process.
  2. Stringent Quality Standards: Licious adheres to strict quality standards, including the use of advanced technology and scientific practices to maintain hygiene and freshness. The company follows robust processes to ensure that the products meet the highest quality benchmarks.

Target Market:

Licious primarily targets urban consumers who value quality, hygiene, and convenience. The company caters to individuals who seek premium meat and seafood products, with a focus on providing a trustworthy and convenient experience for busy professionals and families.

Notable Achievements:

Licious has achieved several notable milestones:

  1. Rapid Expansion: Licious has experienced significant growth since its inception and expanded its operations to multiple cities across India. The company’s expansion reflects the increasing demand for high-quality meat and seafood products in the market.
  2. Customer Trust and Loyalty: Licious has built a loyal customer base by consistently delivering on its promise of freshness and quality. The company has gained a reputation for its reliable products and has received positive reviews from satisfied customers.

Founding Story, Team, and Company Culture:

Licious was founded in 2015 by Abhay Hanjura and Vivek Gupta, who recognized the lack of reliable and hygienic meat and seafood options in India. With a shared passion for good food and a vision to disrupt the industry, they established Licious. The founding team combined their expertise in technology, operations, and food safety to create a platform that ensures the highest standards of quality and convenience. The company culture at Licious fosters innovation, collaboration, and a relentless pursuit of excellence.

Growth Trajectory, Funding, and Partnerships:

Licious has experienced remarkable growth and has secured substantial funding from renowned investors, including 3one4 Capital, Bertelsmann India Investments, and others. The funding has allowed Licious to scale its operations, expand its geographical presence, and invest in technology and infrastructure. The company has also formed strategic partnerships with leading players in the food and retail industry to enhance its reach and provide customers with a seamless experience.

Future Plans and Market Impact:

Licious aims to further strengthen its market presence by expanding to new cities, introducing new product lines, and leveraging advanced technology to improve its offerings. The company is focused on enhancing the customer experience by providing innovative solutions and maintaining its commitment to quality and freshness. With its strong growth trajectory, customer trust, and industry-leading practices, Licious is poised to make a significant impact in the market and revolutionize the meat and seafood industry.

Licious has emerged as a game-changer in the meat and seafood industry, offering consumers a reliable and convenient platform to access high-quality, fresh products. Through its stringent quality standards, direct sourcing approach, and commitment to customer satisfaction, Licious has set new benchmarks for the industry. With its rapid expansion, strategic partnerships, and focus on innovation, Licious is well-positioned to continue disrupting the market and revolutionize the way consumers experience meat and seafood, ensuring that freshness and quality are no longer compromised.

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