Gaming platform Games24x7 has made a strategic investment in digital cricket network CricHeroes, Cricheroes was initially meant to be a scorekeeping app for grassroots cricketers to keep their scores.
However, the Ahmedabad-based company is digitizing cricket at state and district level as well and emerging players are using their statistics from the CricHeroes app for various official tournaments.
Speaking on the reason behind the investment, Rahul Tewari, chief financial officer, they commented, “Our daily fantasy sports offering has been focused on the top of the pyramid. This investment will be synergistic as it will help Games24x7 reach the bottom of the pyramid in cricket and drive its mission of extending awesome game playing experiences to more and more sports enthusiasts.”
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