BharatPe is an innovative startup that is disrupting the fintech industry with its groundbreaking solutions for small and medium-sized merchants. Founded in 2018, BharatPe aims to simplify payment acceptance and provide financial services to empower merchants across India. With a mission to make financial inclusion a reality for millions of merchants, BharatPe is revolutionizing the industry by offering seamless QR code-based payment solutions and merchant services.


Company NameBharatPe
HeadquartersNew Delhi, India
FoundersAshneer Grover, Shashvat Nakrani
IndustryFintech, Payments
ProductsQR code-based payment solutions, merchant services
Unique FeatureSeamless payment acceptance, easy reconciliation,
access to working capital
Target MarketSmall and medium-sized merchants
FundingSecured substantial funding from prominent
investors including Sequoia Capital, Coatue Management, Insight Partners, and others

Mission and Vision: BharatPe’s mission is to enable financial inclusion for small merchants and empower them with easy-to-use digital payment solutions. The company envisions a future where every merchant in India can accept digital payments and access financial services to grow their business.

Key Products and Services: BharatPe offers a range of key products and services designed to cater to the needs of small and medium-sized merchants:

  1. QR Code-based Payment Solutions: BharatPe provides merchants with QR code stickers that customers can scan to make payments using popular digital wallets, UPI (Unified Payments Interface), and credit/debit cards. This enables merchants to accept payments digitally, eliminating the need for traditional point-of-sale terminals.
  2. Merchant Services: In addition to payment solutions, BharatPe offers additional services to merchants, including instant settlement of funds, access to working capital loans, and easy reconciliation of payments. These services empower merchants to manage their finances efficiently and grow their businesses.

Unique Value Proposition: BharatPe’s unique value proposition lies in its focus on simplicity, accessibility, and merchant-centric solutions:

  1. Simplified Payment Acceptance: BharatPe offers a hassle-free payment acceptance process through its QR code-based system, making it easy for merchants to onboard and accept digital payments without the need for additional infrastructure.
  2. Access to Working Capital: BharatPe provides working capital loans to merchants based on their transaction history, enabling them to overcome cash flow challenges and invest in their business growth.

Target Market: BharatPe primarily targets small and medium-sized merchants across various sectors, including retail, hospitality, and services. The company’s solutions cater to merchants who may not have access to traditional payment acceptance methods and are looking for efficient, user-friendly alternatives.

Notable Achievements: BharatPe has achieved several notable milestones since its inception:

  1. Rapid Growth: Within a short span of time, BharatPe has experienced significant growth, expanding its presence to multiple cities across India and acquiring a large merchant base. This rapid adoption is a testament to the value proposition and reliability of its services.
  2. Funding and Investor Confidence: BharatPe has secured substantial funding from prominent investors, including Sequoia Capital, Coatue Management, Insight Partners, and others. This financial backing demonstrates the confidence investors have in the company’s business model and growth potential.

Founding Story, Team, and Company Culture: BharatPe was founded in 2018 by Ashneer Grover and Shashvat Nakrani, who recognized the challenges faced by small merchants in adopting digital payment solutions. The founders aimed to simplify the payment acceptance process and provide financial services tailored to the needs of merchants. The BharatPe team consists of professionals with diverse expertise in fintech, technology, and customer service. The company culture emphasizes innovation, agility, and customer-centricity.

Growth Trajectory, Funding, and Partnerships: BharatPe has experienced remarkable growth since its inception, expanding its merchant network and geographic reach. The company has received substantial funding from investors who recognize its disruptive potential in the market. BharatPe has also formed strategic partnerships with payment aggregators, financial institutions, and e-commerce platforms to enhance its offerings and provide additional value to its merchant base.

Future Plans and Market Impact: BharatPe’s future plans include further expansion, product innovation, and diversification of its financial services. The company aims to leverage technology and data-driven insights to improve its offerings, introduce new features, and enhance the overall merchant experience. With its customer-centric approach, innovative solutions, and strong market position, BharatPe is poised to make a significant impact by revolutionizing payment acceptance for small merchants and driving financial inclusion on a broader scale.

BharatPe has emerged as a game-changer in the fintech industry, providing small and medium-sized merchants with accessible and user-friendly payment solutions. By simplifying payment acceptance, providing financial services, and empowering merchants, BharatPe is transforming the way businesses transact and grow. With its impressive growth trajectory, strong funding support, strategic partnerships, and commitment to innovation, BharatPe is well-positioned to make a lasting impact and revolutionize the industry, driving financial inclusion and empowering merchants across India.

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