www.theentrepreneurtoday.com 27

Udaan is an innovative startup that has disrupted the industry with its groundbreaking solutions for business-to-business (B2B) commerce. With a mission to empower small and medium-sized businesses (SMBs) in India, Udaan offers a digital platform that connects manufacturers, wholesalers, traders, and retailers. Through its transformative approach, Udaan is revolutionizing the way businesses trade and empowering the growth of the Indian economy.


Company NameUdaan
MissionTo empower small businesses and transform trade in India
VisionA future where every business can thrive through digital transformation and inclusive trade
Key Products/ServicesOnline Marketplace, Logistics and Payments
Unique Value PropositionFocus on SMBs, digital platform, end-to-end solutions
Target MarketSmall and medium-sized businesses in India
Notable AchievementsRapid growth, digital transformation catalyst
Founding StoryFounded in 2016 by Amod Malviya, Sujeet Kumar, and Vaibhav Gupta
Team and Company CultureTalented professionals, innovation, collaboration, customer focus
Growth TrajectoryRapid expansion, significant funding, strategic partnerships
Future PlansContinuous innovation, market expansion, enhanced technology and services

Mission and Vision:

Udaan’s mission is to empower small businesses and transform the way trade is conducted in India. The company envisions a future where every business can thrive by leveraging the power of technology and a trusted digital platform. Udaan aims to create an inclusive ecosystem that enables seamless trade and fosters economic growth for all stakeholders.

Key Products/Services:

  1. Online Marketplace: Udaan provides an online marketplace that facilitates B2B transactions across various categories, including electronics, fashion, home essentials, and more. Businesses can discover, connect, and transact with suppliers and buyers through the platform, streamlining the procurement process.
  2. Logistics and Payments: Udaan offers end-to-end logistics and payment solutions, ensuring smooth order fulfillment and secure transactions. The company’s logistics network and payment infrastructure provide businesses with reliable and efficient support for their trade operations.

Unique Value Proposition:

Udaan’s unique value proposition lies in its focus on SMBs and the digital transformation of the B2B commerce landscape. By providing a comprehensive digital platform, Udaan enables businesses to overcome traditional trade barriers, such as geographical constraints and limited access to markets. Their emphasis on simplifying the trading process, along with logistics and payment integration, offers a seamless experience for businesses, resulting in increased efficiency and growth.

Target Market:

Udaan primarily serves small and medium-sized businesses in India across diverse sectors. Their platform caters to manufacturers, wholesalers, traders, and retailers looking to expand their reach, access a wider customer base, and streamline their supply chain. Udaan’s solutions are particularly impactful for businesses in tier-2 and tier-3 cities, where access to markets can be limited.

Notable Achievements:

Udaan has achieved significant milestones and garnered recognition for its innovative solutions, including:

  1. Rapid Growth: Since its founding, Udaan has experienced remarkable growth, becoming one of the fastest-growing unicorns in India. The platform has witnessed a substantial increase in the number of registered businesses and transaction volumes.
  2. Digital Transformation Catalyst: Udaan has been instrumental in catalyzing the digital transformation of SMBs in India. By providing them with access to a digital marketplace and enabling efficient trade, Udaan has contributed to the growth of businesses and the overall economy.

Founding Story, Team, and Company Culture:

Udaan was founded in 2016 by Amod Malviya, Sujeet Kumar, and Vaibhav Gupta, who previously held leadership positions at Flipkart, one of India’s largest e-commerce companies. The founders recognized the challenges faced by SMBs in accessing markets and conducting trade efficiently. With their experience and vision, they launched Udaan to bridge the gap and empower SMBs through digital transformation.

The Udaan team comprises talented professionals with expertise in technology, supply chain, logistics, and e-commerce. The company fosters a culture of innovation, collaboration, and customer focus. They are driven by a shared passion for empowering SMBs and enabling their success through the power of technology.

Growth Trajectory, Funding, and Partnerships:

Udaan’s growth trajectory has been remarkable, with substantial funding and strategic partnerships contributing to its success. The company has secured significant funding from renowned investors, including venture capital firms and institutional investors. These investments have supported Udaan’s expansion plans, technology development, and infrastructure enhancement.

Udaan has also formed strategic partnerships with leading brands, manufacturers, and distributors, strengthening its supplier network and expanding its product offerings. These partnerships have enabled Udaan to provide a wider range of products to businesses and enhance the overall trading experience on its platform.

Future Plans:

Udaan’s future plans revolve around continuous innovation, expanding its presence in more cities and sectors, and deepening its engagement with SMBs. The company aims to further strengthen its logistics network, enhance its technology platform, and introduce value-added services to cater to the evolving needs of businesses. Udaan envisions becoming a one-stop solution for SMBs, supporting their growth and fostering a thriving ecosystem.

Emphasizing Impact and Industry Revolution:

Udaan is poised to make a significant impact in the market and revolutionize the B2B commerce industry in India. By democratizing access to markets, providing a digital platform for trade, and offering end-to-end solutions, Udaan is empowering SMBs to grow their businesses and contribute to the Indian economy. With its focus on digital transformation, efficiency, and customer-centricity, Udaan is driving positive change and reshaping the way businesses trade, setting new standards for B2B commerce in India.

Also read:

Top 30 Active Investors Igniting India’s Startup Revolution

India’s Burgeoning Unicorn Club: A Growing List of 108 Promising Startups