In an extraordinary feat of growth, Instagram’s text-based app, Threads, has soared past the 100 million signups mark within a mere five days since its launch. Adam Mosseri, the head of Instagram, confirmed this astonishing milestone, expressing his amazement at the rapid adoption of the app.
Impressive Growth Trajectory and Future Prospects for Threads Meta CEO Mark Zuckerberg had previously announced that Threads secured 2 million signups within two hours, followed by 5 million within four hours, and a remarkable 10 million registered users within seven hours on its debut day. By the next morning, more than 30 million people had eagerly signed up to explore the new app. It is worth noting that Threads’ expansion is particularly noteworthy as it has yet to launch in the European Union due to privacy concerns.
While OpenAI’s ChatGPT bot held the distinction of being one of the fastest-growing consumer products, achieving 10 million daily users in 40 days and 100 million monthly users in nearly two months, Threads has surpassed these milestones within its initial month. However, the real challenge lies in retaining users and ensuring their continued engagement on the platform.
Missing Features and Potential Impact Although a large number of individuals are currently trying out Meta’s new text-focused social platform, Threads is still lacking certain features. Notably, the app does not yet support ActivityPub, the protocol used for decentralized network posts. While Meta has acknowledged that they are working on incorporating this feature, the app will not be fully integrated into the fediverse until this integration is completed.
Furthermore, Threads currently lacks a read-only web interface, support for post search, direct messages, hashtags, and a “Following” feed. Additionally, Instagram’s content guidelines prohibit nudity on the platform, setting Threads apart from other Twitter alternatives like Bluesky, which embrace a more open approach.
Nevertheless, surpassing the 100 million user mark within such a short period is a significant accomplishment for Threads, signaling its solidification in the market and indicating that it is likely here to stay.
“It’s truly remarkable to witness the incredible growth of Threads within just five days. This achievement demonstrates the enthusiasm and engagement of users on our platform.”
– Adam Mosseri, Head of Instagram
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