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FirstCry is an innovative startup that has disrupted the baby care industry with its groundbreaking solutions. With a mission to provide a comprehensive and convenient shopping experience for parents and caregivers, FirstCry has transformed the way baby products are purchased and accessed. Through its online platform and offline stores, the company offers a wide range of products and services, catering to the unique needs of babies and young children.


Company NameFirstCry
IndustryBaby Care
Founding Year2010
MissionTo provide a comprehensive and convenient shopping experience for parents and caregivers
VisionA future where every parent can access high-quality and affordable baby care products
Key Products/Services– Baby care essentials (diapers, clothing, feeding accessories, toys, etc.)
Unique Value PropositionComprehensive product range, expert guidance, convenient shopping options
Target MarketParents, caregivers, and families with infants, toddlers, and young children
Notable Achievements– Extensive product range with over 2 lakh baby care products
– Nationwide presence through offline stores and online platform
FoundersSupam Maheshwari, Amitava Saha
Company CultureCustomer-centric, innovative, continuous improvement
FundingSignificant funding from prominent investors
PartnershipsCollaborations with global and domestic brands, logistic providers, payment gateways
Future PlansExpand offline retail presence, enhance technological capabilities, explore international markets

Mission and Vision:

FirstCry’s mission is to be the go-to destination for parents and caregivers, offering a one-stop-shop for all their baby care needs. The company envisions a future where every parent can access high-quality and affordable products, backed by personalized support and guidance.

Key Products/Services:

FirstCry offers a diverse range of key products and services, ensuring the holistic well-being of babies and young children. Some of their offerings include:

  1. Baby Care Products: FirstCry provides an extensive collection of baby care essentials, including diapers, clothing, feeding accessories, nursery furniture, toys, and more. The company curates a wide selection of trusted brands, ensuring the highest quality and safety standards.
  2. Parenting Advice and Guidance: FirstCry goes beyond just selling products by providing valuable parenting advice, tips, and guidance. Through their website, blog, and expert resources, they empower parents with knowledge and support on various aspects of child development and care.
  3. Online and Offline Shopping Channels: FirstCry offers a seamless online shopping experience through its website and mobile app. Additionally, the company has established a network of offline stores across India, allowing customers to experience the products firsthand and seek personalized assistance from trained staff.

Unique Value Proposition:

FirstCry’s unique value proposition lies in its comprehensive product range, convenient shopping options, and expert guidance. The company understands the needs and challenges faced by parents and caregivers and strives to provide a seamless and trustworthy shopping experience. FirstCry’s focus on quality, affordability, and customer satisfaction differentiates it from competitors in the market.

Target Market:

FirstCry primarily targets parents, caregivers, and families with infants, toddlers, and young children. The company aims to cater to the diverse needs of this target market, offering a wide range of products and services to ensure the overall well-being of babies and young children.

Notable Achievements:

FirstCry has achieved significant milestones since its inception, establishing itself as a leader in the baby care industry. Some notable achievements include:

  1. Extensive Product Range: FirstCry boasts an extensive product catalog, offering more than 2 lakh baby care products from over 2,000 global and domestic brands.
  2. Nationwide Presence: The company has a widespread presence across India, with a network of offline stores in multiple cities. This physical retail footprint strengthens its customer reach and enhances the overall shopping experience.

Founding Story, Team, and Company Culture:

FirstCry was founded in 2010 by Supam Maheshwari and Amitava Saha. The founders identified the need for a dedicated platform that caters to the unique requirements of parents and caregivers. The company’s team comprises dedicated professionals from diverse backgrounds, including e-commerce, retail, and child care.

FirstCry nurtures a culture of customer-centricity, innovation, and continuous improvement. The company encourages its employees to stay updated with the latest industry trends, maintain a deep understanding of customer needs, and deliver exceptional service.

Growth Trajectory, Funding, and Partnerships:

FirstCry has witnessed remarkable growth since its inception. The company has expanded its product range, increased its customer base, and strengthened its market presence. FirstCry has secured significant funding from renowned investors, allowing it to invest in technology, infrastructure, and customer acquisition.

The company has also formed strategic partnerships with leading brands and manufacturers to offer an extensive product selection. Additionally, collaborations with logistic providers and payment gateways have enabled FirstCry to streamline operations and enhance the overall shopping experience for customers.

Future Plans:

FirstCry has ambitious plans for the future. The company aims to further expand its offline retail presence, enhance its technological capabilities, and introduce innovative services and features to better serve its customers. FirstCry also envisions exploring international markets and becoming a global leader in the baby care industry.

Emphasizing Impact and Industry Revolution:

FirstCry is poised to make a significant impact in the market and revolutionize the baby care industry. By providing a comprehensive and convenient shopping experience, backed by expert guidance, FirstCry empowers parents and caregivers to make informed choices and provide the best care for their little ones. With its customer-centric approach, robust growth trajectory, and commitment to excellence, FirstCry is at the forefront of transforming the way baby care products are accessed and purchased, setting new standards in the industry.

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