Shruti Tibrewal, inspired by her own motherhood challenges, co-founded Bebe Burp in 2018 to fill the gap in safe, preservative-free baby foods rooted in Indian traditions. With over 80,000 moms served and a recent INR 8 crore funding boost, the Surat-based startup is expanding its reach, underscoring the surge in demand for culturally attuned, natural infant nutrition in India’s evolving parenting landscape.
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A Mother’s Quest: From Personal Struggle to Startup Spark
Shruti Tibrewal, a PGDBA graduate, was navigating early motherhood when she faced a common dilemma: finding trustworthy, chemical-free foods for her baby. Living abroad at the time, she experimented with homemade porridges using millet and barley recipes from her grandmother, drawing on age-old Indian methods for weaning infants.
These early trials gained praise from family and friends, revealing a broader market need. “I realised the importance of healthy food alternatives in the baby food market for other mommies who want the best for their kids,” Tibrewal shared in a 2022 interview with Mommy & Baby Times. This realization, coupled with her management background, propelled her to formalize the venture.
Launching Bebe Burp: Blending Tradition with Nutrition Science
Bebe Burp was established in 2018 by Shruti Tibrewal, her husband Bharat Tibrewal—a serial entrepreneur handling operations and sales—and Chirag Gupta, an expert in logistics. The trio bootstrapped with modest resources, focusing on products crafted by nutritionists and chefs using organic ingredients like ragi, jowar, and seasonal fruits.
The lineup features instant mixes, cookies, snacks, and puffs, all free from preservatives, added sugars, artificial flavors, or skimmed milk. Certified as a baby food company, Bebe Burp emphasizes age-appropriate nutrition, from 6-month porridges to toddler treats. Available on its website, Amazon, Flipkart, and FirstCry, the brand has reached over 80,000 mothers, per the company’s official story.
Bharat Tibrewal noted in a LinkedIn post, “Our mission has always been to provide healthy alternatives of baby food to mothers.” This family-led approach ensures products carry the “traditional touch and expertise of grandmas,” making weaning a familiar, comforting experience.
Funding Milestones and Strategic Growth
Bebe Burp’s authenticity attracted early backing. As a 100X.VC portfolio company, it secured a $280,000 seed round in March 2022, led by Lead Angels and LetsVenture, with participation from Mapro Foods, Ivy Growth Associates, and Dholakia Ventures. A follow-on seed in August 2022 added investors like Priyam Patel of Tirupati Oil and Lalpit Gandhi of Vadilal Group.
The momentum continued with a Pre-Series A round of INR 8 crore in August 2024 from Gruhas Collective Consumer Fund. Tibrewal explained, “We are excited about the recent round of investments that has demonstrated the investment community’s confidence in Bebe Burp,” as quoted in Startup Story coverage. The funds target 60% growth initiatives, 20% operations, 10% product development, and 10% team expansion.
These infusions propelled visibility: The startup pitched on Shark Tank India finals, ranked among Inc42’s top 42 emerging companies, and incubated at Gujarat University Startup & Entrepreneurship Council (GUSEC). By 2025, Bebe Burp aims for 100,000 stores across India and entries into the Middle East, Europe, and Southeast Asia.
Bebe Burp’s Funding Timeline
Source: Inc42, Startup Story, and company announcements cited in The Economic Times and VCCircle.
Impact and Industry Recognition
Bebe Burp stands out in India’s baby food sector, projected to grow at 15% CAGR amid rising parental awareness of clean labels. By reviving grandma’s recipes—like millet-based porridges for digestion—it bridges cultural gaps for urban and diaspora families. Tibrewal, recognized among Inc42’s top 10 women impacting India’s startup ecosystem, inspires through her story of turning parental intuition into innovation.
The brand’s preservative-free ethos has sold over 60,000 jars by 2022, with sustained demand driving retail expansion. “We envision a world where healthy, natural options are the norm,” Tibrewal told herSTART. It also fosters local sourcing, supporting farmers and promoting sustainable practices.
Broader Relevance and Future Horizons
Bebe Burp matters as a beacon for women-led D2C ventures, empowering moms to reclaim control over infant nutrition in a market dominated by multinationals. It preserves India’s diverse weaning traditions while meeting modern safety standards, creating jobs and economic value in Tier-2 cities like Surat.
With international forays planned, the startup eyes becoming a global ambassador for Indian baby foods. Tibrewal’s journey—from a new mom to a funded founder—reminds entrepreneurs that everyday challenges can birth purposeful businesses. As she reflected in Mommy & Baby Times, “Our short-term goal stands to increase our customer base to 1 lakh moms. Our long-term goal would be to generate more revenue and make Bebe Burp a serious competitor in the baby food industry.”
In an era prioritizing wellness from the start, Bebe Burp proves that nurturing the next generation begins with wholesome roots.
Last Updated on Wednesday, October 15, 2025 4:18 pm by The Entrepreneur Today Desk
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