New Delhi, July 9, 2025 – Realme is gearing up to launch its highly anticipated Realme 15 series in India on July 24, 2025, at 7:00 PM IST. The series, comprising the Realme 15 5G and Realme 15 Pro 5G, promises significant upgrades in AI capabilities, performance, and design. The company has confirmed that the lineup will introduce innovative features like the AI Edit Genie, a voice-activated photo editing tool, alongside a sleek design and enhanced hardware. The launch event will be hosted in collaboration with Flipkart, where the smartphones will be available for purchase.
Key Features and Specifications
The Realme 15 series is positioned as an “AI party phone,” emphasizing cutting-edge artificial intelligence features tailored for young, socially active users, including content creators and influencers. The standout feature, AI Edit Genie, allows users to edit photos using simple voice commands, eliminating the need for manual adjustments. For instance, users can say, “Smoothen my skin,” “Add a cinematic filter,” or “Remove the photobomber,” and the AI will execute real-time enhancements with contextual understanding. This industry-first tool aims to make professional-level photo editing accessible and intuitive, catering to Gen Z’s demand for quick, creative solutions.
Another highlighted feature is AI Party, a camera-based tool that intelligently adjusts settings like shutter speed, contrast, and saturation based on the environment, such as concerts or house parties, to capture clear images in challenging lighting conditions.
The Realme 15 Pro 5G is expected to feature a triple rear camera setup, including a 50MP primary sensor, an 8MP ultrawide lens, and a 50MP periscope telephoto camera with 3x optical zoom, housed in a redesigned glossy camera island with an RGB LED ring for a premium aesthetic. The base Realme 15 5G is rumored to include a 50MP triple rear camera system and a 32MP selfie camera. Both models will sport a 1.5K flat OLED display with a 120Hz refresh rate and slightly curved edges for an immersive viewing experience.
Powered by the Qualcomm Snapdragon 7 Gen 4 chipset, the series promises smoother multitasking and enhanced performance. The Realme 15 Pro is expected to offer up to 12GB RAM and 512GB of internal storage, with configurations including 8GB+128GB, 8GB+256GB, 12GB+256GB, and 12GB+512GB. The devices are also rumored to feature a 6,000mAh battery with 80W fast charging, ensuring long-lasting power and quick top-ups. Both smartphones will run Android 15 with Realme UI, offering a customized and fluid software experience.
Design and Color Options
The Realme 15 series introduces a bold, premium design with a glass-like camera module featuring two large circular cutouts and a smaller third ring. The Realme 15 Pro 5G will be available in four color options: Flowing Silver, Velvet Green, Silk Purple, and Silk Pink. The base Realme 15 5G may also include these shades, with some sources indicating Silk Pink as an exclusive option. The devices feature a slimmer profile, curved display edges for better ergonomics, and an in-display fingerprint sensor for security.
Pricing and Availability
While official pricing remains undisclosed, leaks suggest the Realme 15 5G could be priced between ₹18,000 and ₹21,999, making it a competitive option in the lower mid-range segment. The Realme 15 Pro 5G is expected to retail around ₹25,000 to ₹27,000, aligning with its predecessor’s pricing. The smartphones will be available via Flipkart and Realme’s official website, with a dedicated microsite already live on Flipkart showcasing the design and features.
Marketing and Brand Ambassador
Realme has roped in Bollywood actor Vicky Kaushal as the brand ambassador for the Realme 15 series, signaling a vibrant marketing push. The company is promoting the series with the tagline “AI Party Phone,” emphasizing its focus on AI-driven photography and youth-centric features. Posts on X from Realme India and tech influencers have generated buzz, highlighting the series’ design, AI capabilities, and performance upgrades.
Competitive Edge
Realme’s introduction of AI Edit Genie sets the series apart in the mid-range smartphone market, where advanced AI features are typically reserved for premium devices. By integrating voice-led editing and intelligent camera adjustments, Realme aims to democratize creative tools for a broader audience. The absence of a Pro+ variant this time suggests a focus on consolidating premium features into the Realme 15 Pro, potentially making it a flagship killer in its price segment.
The Realme 15 series launch on July 24 is poised to redefine mid-range smartphones with its blend of innovative AI, robust performance, and stylish design. Stay tuned for the official unveiling to confirm specifications and pricing.
Last Updated on Wednesday, July 9, 2025 4:00 pm by Lok Ram
About The Author
