The Indian Premier League (IPL) has seen its business valuation increase by 12.9% to USD 18.5 billion, according to a report by global investment bank Houlihan Lokey. The IPL’s stand-alone brand value also grew by 13.8% over the past year, reaching USD 3.9 billion. The report highlights the league’s growing appeal, noting that the Board of Control for Cricket in India (BCCI) secured Rs 1,485 crore from the sale of four associate sponsor slots—My11Circle, Angel One, RuPay, and CEAT—marking a 25% increase compared to the previous cycle. Additionally, the IPL extended its title-sponsorship deal with the Tata Group until 2028 in a five-year agreement valued at USD 300 million (approximately Rs 2,500 crore).
Among the IPL franchises, Royal Challengers Bengaluru (RCB), the 2025 champions, claimed the top spot with a brand value of USD 269 million, up from USD 227 million in 2024. Mumbai Indians secured second place, with their brand value rising from USD 204 million to USD 242 million. Chennai Super Kings (CSK) dropped to third with a brand value of USD 235 million. Punjab Kings (PBKS) recorded the highest year-on-year growth among franchises, with a 39.6% increase in brand value compared to 2024.
The IPL 2025 final garnered over 67.8 crore views on Jio Hotstar, surpassing the viewership of the India-Pakistan match during the Champions Trophy 2025. “The IPL continues to set benchmarks in sports business. Franchise valuations have soared, media rights deals have reached record highs, and brand partnerships have diversified across sectors,” said Harsh Talikoti, Director of Financial and Valuation Advisory at Houlihan Lokey.
Last Updated on Wednesday, July 9, 2025 3:51 pm by Lok Ram
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